Course Objectives:
• To provide conceptual inputs regarding entrepreneurship
management.
• To sensitize and motivate the students towards
entrepreneurship management.
• To orient and impart knowledge towards identifying and
implementing entrepreneurship opportunities.
• To develop management skills for entrepreneurship
management.
CONCEPTUAL FRAME
WORK
- Concept need and process in entrepreneurship
development.
- Role of enterprise in national and global economy
- Types of enterprise – Merits and Demerits
- Government policies and schemes for enterprise
development
- Institutional support in enterprise development and
management
THE ENTREPRENEUR
- Entrepreneurial motivation – dynamics of motivation.
- Entrepreneurial competency – Concepts.
- Developing Entrepreneurial competencies - requirements
and understanding the process of entrepreneurship development, self awareness,
interpersonal skills, creativity, assertiveness, achievement, factors affecting
entrepreneur'’ role.
LAUNCHING AND
ORGANISING AN ENTERPRISE
- Environment scanning – Information, sources, schemes
of assistance, problems.
- Enterprise selection, market assessment, enterprise
feasibility study, SWOT Analysis.
- Resource mobilization - finance, technology, raw
material, site and manpower.
- Costing and marketing management and quality control.
- Feedback, monitoring and evaluation.
GROWTH STRATEGIES
AND NETWORKING
- Performance appraisal and assessment
- Profitability and control measures, demands and
challenges
- Need for diversification
- Future Growth – Techniques of expansion and
diversification, vision strategies
- Concept and dynamics
- Methods, Joint venture, co-ordination and feasibility
study
PREPARING PROJECT
PROPOSAL TO START ON NEW ENTERPRISE
- Project work – Feasibility report; Planning, resource
mobilization and implementation.